The importance of ethics to tourism research is that is gives guidance on how the research should be conducted. Importance of Ethics Most of us would agree that it is ethics in practice that makes sense; just having it carefully drafted and redrafted in books may not serve the purpose. An important contribution in this area has been made by the World Tourism Organization, who in 1999 approved the Global Code of Ethics for Tourism that consolidated and reinforced previous recommendations and declarations on codes of ethics employed by the tourism industry as a tool to provide guidance to employees when making decisions. With ethics fast becoming a mainstay in tourism studies and the tourism industry in general, this volume provides a timely and intensive look at the theory and practice of codes of ethics in tourism. This book introduces students to the important topic of tourism ethics and illustrates how ethical principles and theory can be applied to address contemporary tourism industry issues. The global tourism and travel industry had a economic contribution of around 7.6 trillion US dollars in 2016, making it one of the world’s largest industries. Attractions are what drive the tourism industry and the only reason it exists. Task 4 Understanding business ethics role prevalent in travel & tourism industry 4.1 Identification and analysis of ethical dilemmas of a large Corporation The complex nature of the industry of the travel & tourism is mainly due to the fact that there are a lot of factors that are still growing and needs to … No matter the size, industry, or level of profitability of an organization, business ethics are one of the most important aspects of long-term success. Of course all of us want businesses to be fair, clean and beneficial to the society. A critical role of the book is to highlight the ethical challenges in the tourism industry and to situate tourism ethics within wider contemporary discussions of ethics in general. It is also experiencing steady growth, with international tourist arrivals growing from 528 million in 2005, to 1.9 billion in 2015.